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We put the “horse before the cart.”

Our approach is simple…

define your target audience, develop a strategy to approach the market and then go to market with tactics that address your target’s needs.

That means we put definition before design. We assist you with a strategic approach to defining your audience, your markets, and your goals… then we pull in design to bring all of your strategy to life and to market.

There are firms that want you to start with design first, because that’s all they do. That’s what we call the cart.

Designing websites, brochures, ads and all of the other “fun” stuff — we do that too. But we give you the horse “power” that will drive the cart and deliver you to the end game… retaining and acquiring new customers.

If you are looking for a go to market solution that puts the “horse before the cart”, look no further. Lyons Share Marketing Group will put things in the right order to address your marketing needs.

Get your Lyons Share…

A Team Approach

Lyons Share Marketing Group is a team of marketing strategists and go-to market specialists who help you define and hit your target. Our team includes highly talented and creative graphic designers who can bring your strategy and goals to life and to the market.

The Chief Marketing Maven
Andrea S. Lyons, MBA

Andrea Lyons is the Chief Marketing Maven of Lyons Share Marketing Group. She is a seasoned business-to-business marketing consultant who specializes in assisting commercial, government and non-profit organizations with defining their marketing strategy and go to market tactics. These tactics include the development and execution of a myriad of marketing activities including direct mail, websites, marketing materials, ads, email blasts and public relations.  And a whole lot more.

Prior to starting her own firm, she successfully assisted Fortune 100 companies, such as Verizon and AT&T and a host of smaller companies with their strategic, direct marketing and branding efforts, including TV, print and radio advertising. Most recently she was the Marketing Director for the Medina County Economic Development Corporation where she spearheaded a new awareness campaign and increased the membership base by 50%.

Andrea received her MBA in Management from the Executive Programs at New York University and a BA in Political Science from Rutgers University.

Andrea is very involved in many non-profit organizations in her adopted hometown of Medina, OH.  The Medina City Schools Foundation Board, a graduate of Leadership Medina County Class, Medina City Schools Harmony Helpers, Medina County Economic Development Corporation and Main Street Medina.

Andrea and her husband, Michael, have 2 daughters who are active in a variety of sports and musical pursuits.  In her spare time, which is rare, Andrea loves to travel and even lived as an expat on the Caribbean island of Tortola in the British Virgin Islands.

Our Services

We bring value to our clients by partnering our internal team with top-notch marketing experts to bring solutions to their needs.

Go to Market Campaigns

Design a customized “go to market” campaign that focuses on your target customer.

Elements might include:
• Email Marketing

• Event Marketing
• Direct Mail
• Sales Coaching, Outbound Calling Scripts, etc.

Website Development and Design

We help you get dressed up for when your prospects and customers come to check you out.  Not only do we make you look good, but we help you put forth the best message to captivate your audience.

Creative Design

Brochures, ads, signage, post cards, apparel… if it can be designed for print, we can do it.

Social Media Campaigns

We identify the social media platforms to help you reach your target. Then when it’s time to go to market, we craft the messages and manage your social media presence.

Branding

Need a new logo or a redo on your existing logo? We can do that too!

Public Relations and Media Support

We help you determine the best media for to reach your target audience. Our team will then craft press releases, “shop” it to the media to get you noticed.

Get your Lyons Share…